Author: Andrew Lopez

May 20, 2021

Why A WordPress Website Is Awesome For Small Business

WordPress Websites Are Becoming the Norm For Small Businesses.

What exactly is a WordPress website? Wikipedia defines WordPress as a free and open-source content management system based on PHP and MySQL. In non-geeky terms, WordPress is a website platform that comes equipped with a content management system (CMS). A CMS allows website owners to update content, publish blog posts, and control every aspect of the website. The platform provides non-savvy programmers the ability to add or edit content to their website without knowing code.

Why is a WordPress website becoming so popular? The simplicity of the platform is the main reason. We’ll explain why small business owners are running, not walking, to WordPress.

Small Business Are Embracing WordPress Websites

WordPress is a growing behemoth in the web space. According to Search Engine Journal WordPress powers 39.5% of all websites on the Internet. Therefore, 4 out of 10 websites are running WordPress for their website. Think about that for one second, 4 of out 10 websites are using WordPress for their website. Websites like eCommerce, brochure, insurance, and so forth are using WordPress to power their business’ website.

Any size business, small, medium, or enterprise size, are using WordPress for their company needs. For example, the Rolling Stones are using WordPress for their website. WordPress websites are thriving because small business developers are adopting the platform at a rapid pace. For instance, when building a WordPress website, a CMS is provided with the software. A website owner can add photos to the home page. Update text on the about us page. Even add a contact form to the contact page. All in a few clicks. The control a small business owner has over their website is limitless.

The easy to use back end system provides website owners the tools needed to make edits themselves. As a result, small business owners can become their own webmasters. Ideally, a business owner can manage all of the content. However, we’d recommend having a professional handle the web tasks on your behalf. We explain in a separate blog post the benefits of outsourcing WordPress support.

WordPress Website Adoption Rates Are High & Rising

WordPress websites are becoming popular among different types of websites. Everything, from websites that provide general information about their business to a full-fledged online store. Because WordPress has become so popular, many web designers have dedicated their skill set to WordPress exclusively. Hence, the WordPress platform is a popular choice among small business who can collaborate with small business web design firms. What truly separates the platform from others is the community. The WordPress community is a helpful bunch. For example, the WordPress.org website has a dedicated support forum. Any member of the community can sign up to ask WordPress related questions. There’s a good chance a member of the forum will answer the question. Being helpful is a trait all WordPress advocates possess.

As the adoption rate for WordPress grows, so will the cost-savings for small business. Let me explain. If the WordPress platform was inclusive and not used by many websites, the development rates sky rocket to $250 / hour. An expense that a small business may not be able to endure. However, since WordPress is so popular, a small business has more options and developers to choose from.

Giant Ecosystem Of Plugins

Small business websites can benefit from WordPress plugins. A WordPress plugin is a piece of software containing specific features that add to a WordPress website. Due to business owners not knowing how to code, plugins become helpful in this instance. Small business owners are looking for one click and efficient solutions. Plugins are just that. Small pieces of software that provide a function with zero programming knowledge required.

WordPress Plugins are the foundation of the platform. A WordPress plugin is installed within the dashboard. Most all WordPress websites have some sort of plugin installed. For example, a popular contact form plugin Contact Form 7 is a free contact form that website owners can use. The plugin provides the ability for website owners to capture leads or answer any questions from a customer.

Plugins are a helpful way of adding functionality to a WordPress website. Unfortunately, some plugins are abandoned by WordPress developers. Here’s a helpful tip, avoid unsupported plugins. Ensure a plugin is updated on a consistent basis. As a result, a plugin will need to be assessed prior to installing into your WordPress website.

WordPress Themes – Many To Choose From

Small business owners may not have the funds to pay for a custom website. For example, custom websites can cost anywhere from $10,000 – $50,000. Not an ideal expense for a small business. WordPress and other 3rd party designers have built pre-made themes designed specifically for the platform. Pre-made themes can help prevent the cost of hiring a graphic designer to create a website mockup.

When purchasing pre-made themes, make sure the developer provides support. A lot of pre-made themes on the market sell to customers without support provided. A WordPress theme without support is not ideal. Because if a WordPress theme is not updated consistently, there is a good chance the website can become vulnerable in the future. In short, it is extremely important to keep a theme updated. A non-updated theme could cause trouble down the road.

Most of all, consumers are unaware of unnecessary features that are provided when purchasing a pre-made theme. For example, lots of pre-made themes come equipped with bloated plugins. Unnecessary, plugins that drag the website down. Therefore, it is best practice to perform due diligence prior to purchasing a pre-made theme.

WordPress For The Win

We hope we provided ample information to help business owners make an informed decision when developing a website. There is no such thing as the perfect platform, but we feel a WordPress website can help increase a small business’ bottom line.

Share With Friends!

April 19, 2021

How to Optimize Your Google My Business Listing Page

Every single business, whether with a physical storefront or not, should have a Google My Business (GMB) listing. One of the first aspects of search engine optimization (SEO) is to claim your business on Google.

If you haven’t claimed your GMB profile, you could be missing out on the opportunity to organically connect with thousands of local customers searching for your goods or services.

Google handles 3.8 million searches per minute on average across the globe. That comes out to 228 million searches per hour, 5.6 billion searches per day, or 2 trillion searches per year! What does this mean for small business? Claiming and optimizing the GMB profile can help attract customers that have searched for a product or service specific to the business.

A few easy tweaks can improve your Google My Business rankings and ensure that, when your potential customers perform a discovery search, your business is among the first they see.

Claim & Verify Your Business

First things first, if you haven’t claimed your GMB listing, now’s the time to do so. Head to Google Business to get started on claiming or creating a new profile for your business. You will need to log in with a Google email account and claim the business. You may be in luck and someone may have already created a portion of the listing. For instance, if your website is found a lot on online, chances are Google has some of the business information stored on their search engine.

If that’s the case, claim the half listed business and fill out all pertinent business information. If none of the business’ information can be found, go ahead and start a new listing. Get the company logo ready, a cover photo to upload to the Photos section, and fill in all hours, services, and business description in the listing.

The last step is to ensure all business information is accurate and added to the GMB profile. The more completed the profile, the better the chance your listing will appear to the right in the search results.

Optimize Your Google My Business Description

There are multiple GMB options that a business listing should consider utilizing to help rank the search listing. For instance, optimizing the GMB description for the profile is a great start. The business’ description displays below customers reviews. This is an excellent opportunity share additional information about the business as well as adding specific keywords related to the business.

Google reveals the first 250 characters underneath the Google reviews. Make sure to include the most important information about the business in the first one to two sentences. Don’t forget to include relevant keywords for the business. Similarly you’re able to showcase your company reviews which can help entice potential customers to do business with you.

Add High-Quality Photos

To maximize your GMB adding high quality and up-to-date photos are crucial to the business listing. In fact, businesses that upload photos on a regular basis earn more clicks than businesses who do not share any photos. According to Google, listings who incorporate photos receive 35% more clicks than listings without photos. Including photos on the listing is a no-brainer, notably adding photos to the listing will help with:

Establishing the business as trustworthy and credible – for example, a business that is transparent is seen as trustworthy. Displaying multiple photos of customers, projects, and real photos will help create credibility for the business.
Identifies what the business looks like from an outside perspective – customers love to see how the business performs. Providing an insiders look to the outside world provides full transparency.
Share visual references for your products & services – a marketing opportunity to display what products or services your business provides. Shine through and display professional photos to out compete your competitors.

Professional photos can be from using a DLSR camera or good lighting with a smartphone. Start with a few basic photos and build upon the catalog. A word of warning do not overly promote or market these services / products. Simply provide a story for these items, everyone loves a good story.

Engage With Searchers

Google is a big fan of businesses who interact with their customer base and rewards business’ GMB listings. There are three methods to engage with searchers via GMB and we’ll review these below.

Engage & Respond to Reviews

Responding to reviews communicates to potential leads you care about your business and customers. You’re investing in the customer’s experience by demonstrating patience and engagement. For instance, adding a personal comment to all reviews on Google affects customers in a positive way.

When positive review comes in, thank the customer for their time. The customer went out of the way to add a review on your business’ behalf. On the other hand, if a customer leaves a negative review, attempt to engage with them online and move the conversation offline. Once the situation becomes resolved, add a follow up comment to show what happen to resolve the issue. Nothing better than a happy ending to a terrible situation.

Create Google My Business Posts

GMB posts are an underrated tool to stay in contact with local searchers. For example, you can use GMB posts to highlight events, new products, or even the company’s latest blog post. Add images to help grab the searcher’s attention, links to relevant landing pages, and a strong call-to-action. Posts expire after seven days, so make sure to add posts regularly. We recommend adding a post once a week. The extra effort could very well mean a leg up over your competition’s GMB ranking.

Google My Business Messaging

Customers can get in touch with your business in real-time through your Business Profile on Google. While this feature is geared towards mobile users, every listing should enable the feature. The feature will need to be enabled manually. As a business owner or manager of the GMB listing, you can answer questions, attract more customers, or tell a story about your business.

Turning on the messaging option is as simple as logging into the GMB listing and heading to Customers – Messages – Turn on, it’s that simple. Enabling the feature will allow customers to interact with you and your business.

Summary

Google My Business Page will need to be apart of any SEO marketing strategy. In an ultra competitive world that is local SEO, optimizing the GMB listing may help with standing out from competitors and attract more customers.

Share With Friends!

April 24, 2018

The Real Benefits Of A Website Redesign

When was the last time you performed a website redesign? If your website hasn’t been redesigned in a few years, the website may look out of date. Let us provide helpful advice on website redesign topics and how you can tell if your website is outdated.

A website redesign is a topic lots of web designers have with customers. Not an easy topic, but one that must be discussed eventually. An outdated website can affect the bottom line. For example, an obsolete site can deter customers from performing a conversion. A conversion can consist of a phone call to the business or filling out a form for the business to collect leads. Outdated websites can be harmful to a business. For example, a customer will not do business with an outdated website period. Let’s discuss aspects about a website redesign and how you can benefit from a new fresh coat of paint.

Website Redesign Cost

The first question we receive is how much does a web redesign cost? The answer is, it depends. For instance, a redesign cost will vary depending on the type of redesign you want. Will the website incorporate new features? Do you want the website to be responsive to mobile devices? Are we going to upgrade the website’s hosting? These are some of the questions to get the customer thinking about the new design.

The first phase of the redesign is to evaluate the current site. For instance, go through the existing website and keep a list of features you like and don’t like. Determine what is presently working in terms of conversions. Eliminate the aspects of the website that aren’t working or you don’t like. If you have Google Analytics installed – the software will be a helpful tool to determine how your audience interacts with the website.

In short, a redesign is a collaborative effort with the web designer and customer. Both participants will need to strategize on how to make the website’s redesign optimal for conversions and engaging for customers.

Why A Website Redesign Can Help Generate Revenue

An outdated website will hurt the bottom line. A study performed by Kissmetrics suggests a design improvement can help increase revenue. For example, if an existing website is poorly designed there’s a good chance customers are not able to find the content they’re looking for. If a customer cannot find the content she’s looking for, chances are the visitor will leave the website and head to a competitors website. A new design can assist with customer engagement. For instance, a website that is easy to use will help customers find the product or service she is looking for.

Picture an outdated website. How do you feel when on a website that appears old? For example, would you feel comfortable performing a transaction on a website that looks outdated? Chances are a visitor will not purchase or perform any actions on an old site. A website who’s design appears outdated deters visitors from making a purchase or interacting with the site. Especially, if the website doesn’t provide some form of a secure check out process.

As you can imagine, a website that looks and feels clunky cannot help but deter customers. An outdated website is likely to have a bad user experience, therefore, losing a visitor or worse, lose a customer who’s ready to purchase.

Focus On A Redesign That Converts Customers

Designing a website to look pretty and have cool features is a nice touch. The real focus of a redesign is to place the customer on a journey and have them perform a specific action. For instance, a customer journey will consist of guiding them to contact you on the phone, fill out a web form, or request a quote. The goal is to have the customer perform an action that helps a business generate money. Not an easy task, but certainly attainable.

A conversion can consist of any specific action a customer performs. For example, a conversion can be a customer filling out a form, instructing the customer to call the business, or download a PDF for more information. All websites need to set goals of what the customer should perform.

The web designer can assist coming up with creative ways on how to successfully convert the customer’s target audience.

Share With Friends!

March 26, 2018

Best Practices For WordPress Management

Managing a WordPress site is no small feat. Website owners have to stay up to date with the latest vulnerabilities that can attack a website. WordPress is a highly targeted system according to Sucuri, a well-respected website security firm. There are a lot of best practices for managing a WordPress site, that can help prevent individuals from accessing the website. What are these and how can a business implement these best practices? We will discuss three baseline best practices and what you need to do in order to keep your website safe and up to today’s security standards.

1. Keep Plugins Updated

The first golden rule is to keep all plugins up to date. An approach we take with customers is to have two separate websites, one will be the public facing website and the other will be the development website. Why do we incorporate two different websites? Simple, all change requests are made on the development server in order for the customer to view. We can test if a WordPress plugin breaks the site on an update or causes other components to dysfunction. Once the customer and developer have deemed all components on the site work as expected, we can move on to the quality assurance and review phase. From here, the customer will review the website, with all of the plugin updates, and verify all components are in perfect harmony. Performing the plugin updates on the beta website can be an excellent method to verify all content on the website is displayed correctly, forms are working accordingly, and no issues are occurring after the plugin update. Keeping the plugins up to date is a great WordPress management tip, which helps prevent possible attacks through an outdated plugin. There have been vulnerabilities found within plugins that have been reported throughout the WordPress community. As soon as a plugin update is available, make sure you do so. Maintain all plugins to ensure your website is secured the highest level.

 Bonus Tip: Not only is keeping WordPress plugins updated necessary, the same goes for WordPress themes and the WordPress core system.

2. Install A Backup Solution

Backups, backups, backups. How many times have you heard to backup your data? If you have been working with computers the one tip most professionals continuously communicate is back up your data. Same goes for a WordPress website. Backup is an essential component of a website and without a proper plan in place, the day a website crashes can cause a five alarm fire for all parties involved. With the proper tools and services implemented into the website, an effective backup solution will help alleviate any data lost on the website. A plugin we highly recommend for customers is VaultPress. Excellent plugin for backing up and restoring website data. Learn more about VaultPress in a previous blog post we discussed the plugin in more detail. To put it simply, VaultPress is a simple click of a button and the previous day’s site will be populate on the existing site. It really is that simple. Unfortunately, there are many different vulnerabilities found on a weekly, if not daily, basis that have yet to be discovered or announced to the public. The saying goes, better to be safe than sorry, and with backups this is absolutely true. If you are looking for a free alternative, UpdraftPlus Backup and Restoration is an efficient alternative for a free plugin.

 Bonus Tip: A backup solution can help with making sure the site is backed up on scheduled basis and saved to services like Dropbox or Amazon Storage services.

3. Secure Logins

Malicious hackers look for are weak security logins and virtual back doors that remain open. A tip is have long passwords, more than 12 characters, mixed with numbers, letters, an special characters. This makes the hackers job more frustrating into attempting to gain access to your website. There are many ways of preventing hackers from gaining access to the WordPress back end, but we will discuss one of our favorite methods. Implementing two-step verification is a great way to deter hackers. The benefit of two-step verification comes from the name, there are two-steps required in order to log into the WordPress dashboard. The WordPress admins or users types in the password associated with the WordPress site, which is followed by a code that is texted to the mobile device attached to the user’s profile. Six Revisions has an in-depth explanation on how to setup two-step verification. The main purpose of two-step verification is to prevent anonymous individuals from successfully guessing the password to the WordPress site or using brute force to log in. Even though the process is an extra 20 seconds, having the piece of mind knowing there is an additional step that prevents access from strangers will help WordPress admins and website owners sleep well at night.

 Bonus Tip: We touched on having a complex password. Be sure to incorporate a 12 characters or more password with a mix of capital and lowercase letters, numbers, and special characters.

Recap

Keep all plugins updated and then test with the copy of the website known as a development or beta site.
Implement a backup solution to protect website data. This will come in handy when the time comes, hopefully never though.
Two-step login verification is another method to deter hackers from gaining access to the website.

We’d love to hear what other WordPress individuals like to use when managing a WordPress site. Let’s have a discussion in the comments section below!

Share With Friends!

January 5, 2018

How To Perform Email Marketing

Email marketing may seem archaic, but is one of the most effective inbound marketing channels and number one conversion avenue.

Email marketing should be a top priority for any business. Over the years, we have noticed a lot of small businesses do not take advantage of email marketing. For instance, all website owners should have an email marketing strategy. Why you ask? Because having the ability to reach hundreds or thousands of potential customers with one click is great! We will provide helpful tips on assisting small businesses with an email marketing campaign and how to convert leads into customers.

Begin With Coming Up With A Strategy

Now that you know email marketing is an effective marketing tool, let’s come up with a strategy. Depending on what type of website and business you have, your strategy will vary. For example, an eCommerce website will focus on selling products. Another example, a website that provides services can create an email marketing campaign focused on the services the company provides. Let’s focus on a company that provides a service, more specifically, a chiropractor.

First things first, how can a chiropractor use email as a marketing tool? For starters, what does her patients desire when visiting her office? If her patients want more tips on less back pain, the doctor can write a blog post and provide tips on how to prevent back pain. The doctor can send out the blog post via an email campaign to all her patients. Here’s an example of the doctor coming up with continuous content to promote through an email campaign. The main purpose is to determine what type of strategy will help a business with generating leads.

How To Collect Emails From Your Website

Next up is composing an email strategy for the business to collect emails. How do you plan on collecting emails? Businesses can implement numerous ways in collecting emails. For example, an email can be collected on a website, through a contest, or the good ole fashion way of putting out a sign up sheet. An incentive should be provided in exchange for an email. Let’s take a contest as an example. Run a contest on social media, say Facebook. A user provides an email in exchange for an opportunity to win an Amazon gift card. To collect email addresses from a website requires an exchange of some sorts. What can a business provide in exchange for an email address?

For example, a business can provide free samples of the services. We don’t mean giving away the service for free, rather providing tidbits of helpful information the target audience can use. Kinda like this blog post! We’re providing helpful tips on how to implement an email marketing campaign, without giving away the secret sauce. Provide a sample of information in exchange for an email address; businesses want to learn how to be self-sufficient, while you collect email addresses for marketing purposes.

Time To Implement An Email Marketing Strategy

Examples have been provided of how you can implement an email marketing campaign. The next step is to implement the strategy. A word to the wise. The beginning stages will be tough. Remember that collecting emails is a marathon, not a sprint. Experiment with different methods of collecting emails. First, try running a contest with a gift card for first place. Second, add an email signup field on the website, provide an exchange of sorts. If an individual signs up give them 10% off a service or product. Lastly, put out a sign up sheet for customers. Inform the customer the sign up sheet is for sending out occasional emails.

We’ve provided a variety examples and helpful tips for you. Now is time for you as a business owner to implement these tips and start generating leads and turning them into customers. Let’s us know what you think about the blog post in the comments section. We love chatting with other like minded entrepreneurs!

Share With Friends!

December 4, 2017

How To Add A Google Review

A Google Review is capable of amplifying a business’ search listing on Google Search & Google Maps. Let’s discuss the benefits of Google Reviews and how your business can benefit.

Google Reviews, defined by Google, provide valuable information about your business to both you and your customers. Business reviews appear next to your listing in Maps and Search, and can help your business stand out on Google. For example, a Google Review can help a business rank higher on Google Maps and Search. Google Reviews help a business with potential leads by real customers writing reviews. Since reviews help a business with ranking on Google Search & Maps, let’s discuss how to add a Google Review.

WP By Hand – Google Search Result

Add A Google Review

For the purpose of this example, let’s say you worked with a graphic designer and wanted to leave her a review on Google. First, determine you have a Google account. Second, log into the Google account. Lastly, head to Google.com and search for the graphic designer’s business. That’s it!

Let us show you how to add a review on Google with a tutorial.

First head over to Google.com or the Google Maps app, if on mobile device, and search for the company. The best method is to write the review on a laptop or desktop.

Second, click on the write a review button on the search results page. The Write a review button is located on the right hand side under the business’ information. Refer to the image at the beginning of the post.

Third, determine how many stars the business deserves. For instance, if a business provided a superior end product, give them 5 stars. On the other hand, if a business performed sub par, give them the stars the business deserves and provide constructive feedback.

Lastly, if you didn’t sign into Google, you will be prompted to do so. Fill in username and password. If you do not have a Google account, you’ll have an opportunity to create one. Follow the steps for creating a Google account and then you’ll be able to publish your review.

Share With Friends!

July 5, 2017

WordPress SSL: The Importance Of A Secure Website

A secure website has become mandatory for all websites. For example, Google announced back in September, starting January 2017, Google Chrome will inform visitors if a website is sporting an insecure connection. An example of providing a secure website is implementing a SSL certificate. A SSL certificate (secure socket layer) is a type of security technology used to establish an encrypted link between a server, browser and the end user. We will focus on why a SSL certificate, specifically for WordPress, is important.

WordPress SSL – When Should You Use SSL?

Source – Moz

As mentioned above, Google announced websites that are insecure will inform website visitors of an insecure connection. We forgot to mention an insecure website will be ranked lower in the search results page. For instance, all secure websites are ranking higher than non-secure websites since the announcement. The real question is when do you implement a SSL certificate? The answer is always. For one, a secure website encrypts all user data. Meaning, no personal information is easily accessible. A visitor will fill in a form and the data will be encrypted. Second, if customers are entering credit card information, it is best to encrypt the credit card numbers. Encrypting the credit card details will make the numbers unreadable. Both for humans and computers. Lastly, a WordPress SSL website will help rank a website higher in the search results page. A small business needs every competitive edge.

What Does a WordPress SSL Protected Site Look Like?

For instance, when do you know you’re on a secure website? There are a couple of signals that can identity whether a website is secure or not. For example, when browsing a website on Google Chrome, there’s a green padlock with the text Secure. These two items are indicators of a secure website.

When browsing a non-secure website, you can see there’s an i within a circle. For example, when you click on the i circle icon, you’ll be greeted with a pop up box. The box reads “Your connection to this site is not secure.” Knowing the difference will help you determine which site is secure vs. non-secure.

How To Install A SSL Certificate

Knowledge is power and we’ll help you install a SSL certificate onto your WordPress website. For this example, we’ll be using SiteGround as our web host. First, perform a backup of the website. Second, store the backup somewhere easily accessible in case of emergency. Third, we’ll be using the Let’s Encrypt certificate. Lastly, be sure you have all login credentials for WordPress and web host handy.

Log into your cPanel account. Under the Security section, find the Let’s Encrypt icon. Click on the Let’s Encrypt logo.

You will land on the Let’s Encrypt SSL overview. From here, you will toggle on HTTPS Enforce. Issuing the SSL certificate is the first step in making your website work properly over HTTPS.

Once the HTTPS Enforce has been toggled on, head over to your .htaccess file and add the following code. This will force an HTTPS connection on your website. Replace https://yourdomain.com with your actual domain name.

RewriteEngine On
RewriteCond %{SERVER_PORT} 80
RewriteRule ^(.*)$ https://yourdomain.com/$1 [R=301,L]

If your website is in a subfolder, use this code instead:

RewriteEngine On
RewriteCond %{SERVER_PORT} 80
RewriteCond %{REQUEST_URI} folder
RewriteRule ^(.*)$ https://yourdomain.com/folder/$1 [R=301,L]

There may be additional steps required to perform, such as making all of the images secure, securing third party code snippets like Google Analytics or any other element of the website.

Conclusion

A secure website is a must. For example, any type of website should have a SSL certificate. A secure website ensure numerous benefits. First of all, Google and other search engines are ranking secure websites higher in the search results page. Also, a secure website encrypts customer data. Lastly, we presented a tutorial on how to add a certificate. Good luck and let’s chat in the comments if you run into any issues!

Share With Friends!

January 21, 2017

How To Change WordPress Permalinks

At WP By Hand, we recommend websites choose the correct WordPress permalinks for their website.

In this blog post, we’ll discuss which WordPress permalink structure you should be using and how to make the change on the back end.

What Are WordPress Permalinks?

Permalinks, permanent links, are the permanent URLs to your individual pages and blog posts, as well as your category and tag archives. For example, a permalink looks like this: http://www.domain.com/about-us. The About Us part in the domain name is the permalink. A clean structured domain with permalinks helps with a businesses search engine optimization (SEO). The easier the URL is to read for humans and search engines. The better chance your website will rank on the search results page. We will not dive deep into SEO, but feel free to read an excellent post on WordPress SEO. In short, using permalinks for a website is a must!

What Type Of Permalinks Should You Use?

There are a variety of WordPress permalinks to choose from. For instance, a news website should use the permalinks that include the dates. This particular permalink is called day and name. News sites are publishing stories on a daily basis. Having the date for news articles is helpful for current events. Another example of a permalink is the post name. This particular permalink should be used for brochure and eCommerce websites. We will take the concept a step further. Due to eCommerce websites that sell products, having the post name option is optimal. The post name provides a clean URL structure similar to the example we provided in the first paragraph. The product page has a better chance of ranking well in the search results with a clean URL.

Changing WordPress Permalink Setting

Head over to the Settings – Permalinks section in order to change the structure. You will choose which WordPress permalink setting is right for you website. Once you decide on the setting, scroll down to the bottom and click on Save Settings. A word to the wise. If your website has been live for awhile and you are looking to update the permalinks. Be sure to redirect the old permalinks to the new permalinks. Here is a helpful redirect tool from the folks over at Yoast SEO.

WordPress Permalinks

The redirect tool will allow you to place all of the redirects in the .htaccess file. The .htaccess file may be hidden within your root directory. For instance, you will need to contact your web hosting provider or show hidden files in your FTP client if the file is not present. Once you have finished all of the redirects. Head over to the .htaccess file, open with a text editor, and begin to add the redirects. If the redirects don’t appear to be working, contact the web host provider for more assistance.

Share With Friends!

September 27, 2016

How To Add An Image

Adding an image to WordPress is easy peasy lemon squeezy. We’ll walk you through every step of adding an image through the WordPress admin.

In addition, we’ll provide step by step instructions uploading an image to your WordPress website. Adding an image to a WordPress page or post can augment the page’s appearance. The content is broken up into sections on the page rather than one long section of text. Images compliment the page’s message for the reader, which allow the user to scan the web page more quickly. In this tutorial, how to add an image to WordPress, we’ll provide steps with screenshots you can perform in order to add an image.

The first step is to log into the WordPress admin. The WordPress admin area is accessed by typing in the website’s domain name followed by /wp-admin or wp-login.php. If the domain name followed by either one of the directories provided does not display the login page please contact your web developer.

WordPress Login

Once you log in, you’ll be on the WordPress Admin area. Let’s head to the Media menu item on the left hand side. Click on Add New. Here you’ll be on the Upload New Media page. You will have two options when adding an image. The first option is to drag the image from your desktop and onto the dotted square area. The other option is to click on the Select Files button within the dotted square area. A window will pop up asking you to pick an image from the desktop.

WordPress Login Screen

WordPress Dashboard

Add An Image

Below is a screenshot of what the page looks like when you click on Add New. As a WordPress admin you have the option of controlling what images to add to the website. You will have the ability to add large, medium, or small images. Before you add an image, you’ll want to make sure the image is compressed to the smallest size possible. An image that is compressed and optimized for a website will load faster. Search engines will thank you when images are optimized for websites by helping you rank better in the search results page. Don’t forget about mobile websites. An optimized image for desktop and mobile is a win win for the website owner.

Add New Media

WordPress Media Library

The WordPress Media library consists of images, videos, audio, and files that you can use in your page or blog post. The WordPress admin can access the Media Library by clicking on the Library menu item. In the Media Library page you will have the ability to edit the image. Simply click on the image and an Attachment Details module will pop up. We highly recommend including a title and alt text for the image. Including an alt text description specifies an alternate text for an image, in case the image cannot be displayed. Search engines recommend websites to include alt text for every image on the website.

WordPress Media Library

Attachment Details Overview

How To Add An Image To A Page Or Blog Post

This next step will show you how to add an image to a Page or Blog Post. For this example, we’ll demonstrate how to add an image to a Page on your WordPress website. You’ve already uploaded the image to the Media Library. From here will insert the image into the page. Within any page click on the Add Media button located in the top portion of the website editor. Once you click on the Add Media button, you’ll find yourself in a recognizable place. An insert media module will display on top of the existing page. From here, you will notice all of the images you have uploaded are in one location. Pretty neat huh! Select an image to add to the page. Include the alt text in the Attachment Display Settings for search engine optimization purposes. Voila! Image has been added.

Insert Media Module

Congratulations!

Now that you have mastered adding an image to WordPress you are ready for prime time. Head over to your WordPress website and give this tutorial a try! Start by drafting a blog post for your business and add images to each section of the post. Separate the content out by adding images to each section. By adding images to the blog post, you are breaking up the content into sections. Therefore, helping readers scan the post quickly for their desired content. If you have any questions, let’s chat in the comments section below!

Share With Friends!

August 18, 2016

How To Add A Blog Post To WordPress

Let’s Discuss How To Add A Blog Post To A WordPress Website.

We’re starting a new series of blog posts helping WordPress users by providing detailed tutorials with screenshots. These tutorials will be guides into performing everyday WordPress tasks that website admins perform on a regular basis. In this first tutorial, we’ll focus on adding a blog post to a WordPress website. The tutorial is specific to self-hosted WordPress websites. You may be able to use the advice we presented for WordPress.com. Let’s begin on how to add a blog post onto the back end of the website.

WordPress Admin Login

Before you publish any content, you’ll need to log into the back end of the WordPress website. To do so, simply type in the website’s domain name, followed by /wp-admin/. The /wp-admin/ will work for most WordPress websites. If the website does not redirect you’ll have to contact your web developer for the login page. The web browser will work its magic and place you on the WordPress login page.

Click Image To See Larger

WordPress Dashboard

Once you have successfully logged in, you’ll be in the WordPress Dashboard. From here click on the Posts link located in the left hand side menu. We highlighted the area in a blue box for visual reference.

Click Image To See Larger

WordPress Post – Add New

Here’s where you click on Add New button. Located in the top area of the web page next to the title Posts.

Click Image To See Larger

WordPress Post Page Editor

Tada! You have landed on the WordPress Post editor. From here you’ll need to add a title, a custom permalink, the text content for the blog, and many other aspects to complete a blog post. We’ll provide details about each number on the screenshot to better equip you for a blog post.

Click Image To See Larger

Filling In A WordPress Blog Post

Each number correlates with a field in the screenshot above. See below explanation for each number in the screenshot.

Post Title is the headline the user will see on search engines and the website. Make sure to add a relevant title that represents the blog’s post.
When editing a WordPress post permalink, keep the URL concise with the title for the blog post. Good for search engine optimization purposes.
When creating or editing a WordPress blog post, you can easily add images at any time using the WordPress Media Uploader tool. Simply upload the image by clicking on the Add Media button.
The large white space area is for the blog post. As a publisher, you will need to add images, text, and incorporate headers to break up the post. A Microsoft Word document has the same tools as the WordPress editor.
Posts are entries that display the content written by the author. The author can save a draft as the blog post is being written or publish a blog post when the blog is completed.
A Post Format is used by a WordPress theme to customize the presentation of a blog post. Each theme will have it’s own interpretation of a Post Format.
Categories provide a helpful way to group related posts together, and to quickly tell readers what a post is about.
Tags are similar to categories, but are generally used to describe your post in more detail.
The Featured Image is up to the theme’s discretion. However, most themes add the image to the header of the blog post.

Share With Friends!